Animation ke mokhoa o motle oa ho aha IP ea bana

IPke khutsufatso ea "thepa ea kelello", moelelo oa eona oa mantlha ke "tsebo (thepa) beng" kapa "thepa ea kelello (thepa), ke tokelo ea thepa e sa tšoareheng, maemong a mangata, hoo e ka bang ha e fumane sebaka se hlakileng haholo, ke mofuta oa setšoantšo, maikutlo, lets'oao le mefuta e meng e mengata.

IP ea bana pale "e ncha".

E ka 'na eaba u kile ua bona litšoantšo tsa lipopae tse kang calabash Brothers le Pleasant Goat le Big Wolf ka makhetlo a mangata, empa ha e le hantle, li na le tlhaloso e' ngoe, e bitsoang IP ea bana, 'me ena ke pale "e ncha" ea lihlahisoa tsa hona joale tsa thuto ea malapeng. . Yang Wei, CEO oa Bewa Children's Song, o boletse hore nakong e tlang, Bewa e tla theha IP e matla tšimong ea bana, 'me e sebelise lebitso la IP ho theha monyako o pharaletseng oabana consumerindasteri ea thepa.

"Ho tloha ha ho thehoa Dona, re hlokometse haholo nts'etsopele ea li-IP. Lisebelisoa tsa rona tsa IP li bonolo haholo, 'me ka botsona li reheletsoe ka" lijo tse monate". Lebitso la Senyesemane la Dona ke' donut '. "Dona" mookameli oa New Oriental Chen Wanqing o itse.

Ebile, IP ha se mohopolo o mocha. E 'ngoe ea tlholisano ea mantlha ea lihlahisoa tse tsebahalang tsa thuto ea bongoana joalo ka Disney, Qiaohu le DORA ke tšusumetso ea IP ka nako e telele. Bakeng sa bo-rakhoebo ba hajoale ba inthaneteng ba inehetseng ho lihlahisoa tsa bareki ba bana, IP le eona ke mohloli oa bohlokoa oo ba tlamehang ho itšetleha ka ona.

Tlas'a ho kena ka matla ha motse-moholo, IP e se e fetohile lentsoe le chesang, lifiliming le thelevisheneng, lipapali le indasteri e meng ea boithabiso li hlaha hangata. Tšimong ea bana, IP e boetse e ameha, empa lipuo tse ngata li bua ka lihlahisoa tsa linaheng tse ling - Disney, Tiger, DORA, SpongeBob Squarepants, Teletubbies le tse ling tse tloaelehileng tsa IP.

Leha ho le joalo, ha e le hantle, IP tsena ha li tšoane ka tlhaho. Ho ea ka pono e hloekileng haholoanyane ea thuto, IP tsena li ka aroloa ka mefuta e 'meli: haeba IP e sebeletsa morero oa thuto, e bitsoa "IP ea thuto"; haeba thuto e sebeletsa boleng ba IP, e bitsoa boithabiso IP. "Disney" e ka bitsoa moemeli oa IP ea boithabiso; "Qiaohu" e ka bitsoa moemeli oa IP ea thuto, ha lebasetere le bitsoa "DORA" mohlala. Lenaneo la pele la thuto ea pele la thuto ea mahlale la China la "Buiging Blocks Baby in the World" le boetse le hatela pele ho "IP ea thuto".

IP e matlafatsa kananelo ea lebitso

Xu Keqian, mothehi oa Shadow Puppeteer, o itse ka sebele ho tla ba le thuto e ngata ea IP nakong e tlang. Mona o nahana hore ho na le mabaka a 'maloa: Ntlha ea pele, sebaka sa thuto se kopana le maemo a tsoalo ea IP. Hang ha thuto ea IP le libuka tse tlamang, li tla tsoela pele ho hlaha ka lehlakoreng la bana, li etsa molemo oa tlhaho; Ea bobeli, thuto ke 'maraka o tsebahalang haholo. Mohlala, New Oriental le Hao Future, tse thathamisitsoeng 'marakeng oa setoko, melemo ea tsona e hlahelletseng e holim'a mofuta oa tsona. Bakeng sa batsoali ba bareki, brand ke karolo ea bohlokoa ea liqeto tsa bona tsa tšebeliso. Maemong a mangata, IP ke karolo ea bohlokoa ea lets'oao, e matlafatsang tlhokomeliso ea sechaba ka lebitso.

Nakong e tlang, IP e tla ba ea bohlokoa haholo indastering ea thuto. Hajoale, ho ea ka pono ea 'maraka oohle oa thuto, ts'ebeliso le monahano oa IP 'marakeng oa thuto ea pele ho hlakile hore ke tsa maemo a holimo. Ho tloha ka 2010, 'maraka oa likopo tsa bana o ile oa qala ho tsepamisa maikutlo ho li-software tsa dikahare,' me butle-butle a theha letoto la litšoantšo tsa IP tsa thuto ea Inthanete. Mohlala, Bao Bao Bus e nka panda e le setšoantšo sa eona se seholo; Beva o ile a khetha beaver; Donner o ile a khetha tau; The Tin Woodman o ile a khetha JoJo khoho; Drakone ea motsoalle e monyenyane ka boeona ke drakone e ratehang ea Bophirimela; Khetho ea lefats'e ea lesea ke arch, selikalikoe le kgutlotharo libopeho tse tharo tse tloaelehileng tse tsoang litšoantšong tse tharo tse ratehang tsa Cong Cong, Ling Ling, tse matla, ho hlakile hore batho bana ba iketsetsa thuto e ncha ea IP.

Animation ke mokhoa o motle oa ho aha IP

Hajoale, thelevishene e ntse e le matla joaloka mocha. TV ke setsi sa mesebetsi ea lelapa. Ka nako e ts'oanang, ntle le liteishene tse tloaelehileng tsa TV, thekiso e hlahang ea bohlale ba TV le eona e qalile ho phahama. Ho ka boleloa hore karolo ea TV thutong ea pele ea bana nakong e tlang e tla "eketsa" feela eseng "fokotsa". Bakeng sa bana, lipopae kapa mananeo a fapaneng ke e 'ngoe ea litaba tsa bohlokoahali tseo u ka li shebellang TV le mocha oa bohlokoa oa IP.

Empa, haeba re tseba ka boiphihlelo, ho batla ho le thata ho u hopola ntle le likarolo tse 300. Ho bile le likarolo tse fetang 100 tsa lipopae, ho kenyeletsoa Likatse Tsa Ka Tse Naughty, Pleasant Goat le Boonie Bears, ha Building Blocks Baby e na le likarolo tse fetang 500 tsa litaba tsa mantlha. Ka nako e ts'oanang, likanale tsa khaso le tsona li bohlokoa. Ka Phuptjane 2016, "Building Blocks Baby's Make in the World" e ne e phatlalalitsoe ka liteishene tsa TV tse fetang 70, liwebsaete tse 10 tsa video, mabokose a TV a 10, li-IPtv tse 5 le liteishene tsa mehala tse 70, tse nang le basebelisi ba fetang limilione tse 10 le ba fetang 5. basebelisi ba mafolofolo ba limilione khoeli le khoeli. E le pontšo ea 'nete ea mefuta-futa ea batho, sethala sa eona se bapalitse livideo tse fetang limilione tse 100, 'me sethala sa tšebelisano-'moho le mekhatlo e mengata ea digital e bapalitse livideo tse fetang limilione tse 500.

Ka hona, "video website + video e khutšoanyane" ke khetho e ntle, hobane litšenyehelo tsa tlhahiso le ho fana li fokotsehile haholo, 'me websaeteng ea hona joale ea video ea bana ba pele ba thuto ea boleng ba boleng bo haella, empa tlhokahalo e kholo, hangata sepheo sa tšebelisano-'moho. boikitlaetso, mme maemo le ona a matle, ho ka boleloa hore ke mokhoa o motle oa ho haha ​​​​IP.