Tlaleho ea selemo e kenyelletsa lintlha tse tsoang ho beng ba thepa ea mahlale ba 82 boithabisong, lipapaling, fesheneng, lijong le linong le likarolong tse ling, ka thekiso ea thekiso ea lihlahisoa tse nang le tumello e ka bang $ 273.4 limilione tse likete, hoo e ka bang $ 15 limilione tse likete ho tloha 2021.
NEW YORK, NY / ACCESSWIRE / Phupu 27, 2023 / License Global, moetapele oa ho fana ka laesense, kajeno o phatlalalitse thuto ea eona e lebelletsoeng haholo ea selemo le selemo ea License tse Molemohali Lefatšeng. Tlaleho ea selemo sena e bonts'a thekiso ea thekiso ea lihlahisoa tsa bareki ba ngolisitsoeng ka molao e tla ba $ 273.4 bilione ka 2022, ka kholo ea kakaretso e fetang $ 26 billion bakeng sa lihlahisoa tse fetang 40 tse boletsoeng tlalehong.
Tlaleho ea selemo le selemo ea Global Top Licensers e bokella tlhahisoleseling mabapi le thekiso ea mabenkele ea lefats'e le liphihlelo tsa lihlahisoa tsa bareki tse nang le laesense ho tsoa lihlopheng tse kholo ka ho fetisisa tsa lefats'e ho pholletsa le mekhahlelo e fapaneng, ho kenyeletsoa boithabiso, lipapali, lipapali, lintho tsa ho bapala, lihlahisoa tsa khoebo, feshene le liaparo.
Indasteri ea boithabiso e ntse e tsoela pele ho kenya chelete e ngata ka ho fetisisa ea lilaesense, kaha batho ba bahlano ba phahameng ka ho fetisisa lefatšeng ba fanang ka mangolo-tsoibila feela ba kenya chelete e kaalo ka liranta tse libilione tse 111,1. Khamphani ea Walt Disney e phatlalalitse kholo e kholo ka ho fetisisa ka 2022, ka thekiso ea thekiso ea lihlahisoa tsa bareki ba nang le tumello e eketsehang ka kakaretso ea $ 5.5 bilione.
"Le ha mathata a moruo a lefats'e a amme ts'epo ea bareki le ho sitisa indasteri e 'ngoe le e 'ngoe e otlolohileng, mefuta ea lilaesense ea sejoale-joale e fetohile, e ntlafalitsoe ebile e atlehile," ho boletse Ben Roberts, motsamaisi oa litaba oa EMEA ho License Global. "Liphetho li bontša hore 'maraka o tla hola. Re tla bona kholo e kholo ka 2022 ha lik'hamphani li batla ho kopana le balateli le bareki ka litsela tse ncha le tse monate. "
Mattel o tlalehile kholo ea bohlokoa ka ho fetisisa ha nako e ntse e ea, ka thekiso ea lihlahisoa tsa bareki ba nang le tumello e nyolohang ho tloha ho $ 2 limilione tse likete ka 2019 ho ea ho $ 8 limilione tse likete ka 2022. Liphuputso tse kang katoloso ea brand ea Mattel ho tšehetsa blockbuster Barbie li bontša kamoo katoloso e atlehileng ea thepa ea mahlale e ka lebisang kholong ea thekiso. .
Lik'hamphani tse ncha tse kenyelelitsoeng tlalehong ea 2023 Top Global Licensees li kenyelletsa Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny le Duke Kahanamoku, har'a ba bang.
Ntle le ho senola tlhahisoleseling ea lichelete tsa k'hamphani, License Global e bolela bokamoso ba indasteri tlalehong ea eona ea Brandscape, e sebelisang data ea lipatlisiso ho bolela esale pele maemo ho fihlela 2024 le ho feta. 60% ea ba arabetseng ba boletse hore feshene ke sebaka sa bohlokoahali sa ho eketsa boitlamo, tšusumetso le tlhokomeliso ka litšebelisano tse fapaneng. 62% ea ba arabelitsoeng ba boetse ba boletse hore feshene e tla ba sehlopha se kaholimo ho nahanoa ha u sebetsa le ba nang le laesense ka 2024.
"Barekisi ba phahameng ka ho fetesisa ba 10 lefatšeng ka bophara ba fane ka karolelano ea 19% ea kholo ea selemo le selemo, ba bonts'a bokhoni bo ntseng bo hola le tsela e tsoelang pele ea 'maraka oa lihlahisoa tsa bareki tse nang le tumello, hammoho le thahasello ea bareki ho holisa mefuta ea mabenkele," ho boletse Amanda Cioletti, motlatsi. mopresidente. dikahare le leano la Informa Markets Global Licensing Group, e kenyeletsang mefuta ea mecha ea litaba License Global, Licensing Expo, Brand Licensing Europe le Seboka sa Boqapi le Lilaesense tsa Boqapi. "Indasteri e ntse e eketseha, 'me lintlha tse hlahisitsoeng tlalehong li tiisa bokhabane le matla ao leano la khoebo le nang le laesense le fanang ka beng ba lihlahisoa, bahlahisi ba lihlahisoa le barekisi. Ho sa tsotelehe maemo a moruo, batho ba tla hohela ho li-brand le li-brand tseo ba li tšepang. Franchising. Lerato. Ho fana ka laesense ho fana ka tsela e netefalitsoeng ea thekiso ea bareki. ”
License Global, e leng karolo ea Global Licensing Group, ke eona e itlhommeng pele indastering ea ho fana ka laesense ea lebitso, e fana ka litaba tsa bahlophisi tse hapileng likhau tse kenyelletsang litaba, mekhoa, tlhahlobo le litlaleho tse ikhethang mabapi le lihlahisoa tsa bareki lefatšeng ka bophara le mebaraka ea mabenkele. Ka makasine ea eona, sebaka sa marang-rang, mangolo-tsoibila a letsatsi le letsatsi, li-webinars, livideo le lingoliloeng tsa liketsahalo, License Global e fihla ho balaoli le litsebi tse fetang 150,000 limmarakeng tsohle tse kholo. Makasine ena hape ke phatlalatso ea semmuso ea liketsahalo tsa indasteri ho kenyelletsa Expo ea Licensing, European Brand Licensing Expo, Shanghai Licensing Expo le Seboka sa Boqapi le Lilaesense tsa Boqapi.
Informa Markets 'Global Licensing Group, e leng lekala la Informa plc (LON:INF), ke mohlophisi ea ka sehloohong oa lipontšo le molekane oa mecha ea litaba indastering ea ho fana ka lilaesense. Sepheo sa eona ke ho kopanya lihlahisoa le lihlahisoa ho fana ka menyetla ea lilaesense lefatšeng ka bophara. Informa Markets' Global Licensing Group e hlahisa liketsahalo tse latelang le lihlahisoa tsa tlhahisoleseding bakeng sa indasteri ea ho fana ka lilaesense: Expo ea Licensing, European Brand Licensing Expo, Shanghai Licensing Expo, Brand & Licensing Innovation Summit le Global Licensing. Liketsahalo tsa Global Licensing Group li tšehelitsoe ke International Licensing Corporation.
Sheba mofuta oa mohloli ho accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Nako ea poso: Sep-11-2023
