Mokete oa selemo le selemo oa mabenkele a Black Friday naheng ea Amerika o qalile bekeng e fetileng, o qala ka molao nako ea mabenkele ea Keresemese le Selemo se Secha ka Bophirima. Le hoja sekhahla se phahameng ka ho fetisisa sa theko ea lichelete lilemong tsa 40 se behile khatello 'marakeng oa mabenkele, Black Friday ka kakaretso e behile tlaleho e ncha. Har'a tsona, tšebeliso ea lintho tsa ho bapala e lula e le matla, e fetoha matla a bohlokoa bakeng sa kholo ea kakaretso ea thekiso.
Palo eohle ea bareki e fihlile holimo, 'me tšebeliso ea kantle ho marang-rang e ile ea lula e le matla.
Lintlha tsa lipatlisiso tse fanoeng ke National Retail Federation (NRF) le Prosper Insightful &Analytic (Prosper) li bonts'a hore nakong ea Black Friday ka 2022, Kakaretso ea Maamerika a limilione tse 196.7 a ile a reka mabenkeleng le marang-rang, keketseho ea hoo e ka bang limilione tse 17 ho feta 2021 le palo e phahameng ka ho fetisisa. ho tloha ha NRF e qala ho latela lintlha ka 2017. Batho ba fetang limilione tse 122.7 ba ile ba etela mabenkele a litene le seretse selemong sena, ho ea holimo. 17% ho tloha 2021.
Black Friday e ntse e le letsatsi le tsebahalang haholo la ho reka mabenkeleng. Hoo e ka bang bareki ba limilione tse 72.9 ba khethile ho reka mokhoa oa ho reka sefahleho ka sefahleho, ho tloha ho limilione tse 66.5 ka 2021. Moqebelo ka mor'a Thanksgiving o ne o tšoana, le bareki ba mabenkeleng ba limilione tse 63.4, ho tloha ho limilione tse 51 selemong se fetileng. MasterCard's Spending-pulse e tlalehile keketseho ea 12% ea thekiso ea mabenkele ka Black Friday, e sa lokisoang bakeng sa inflation.
Ho latela NRF le Prosper consumer Research, bareki bao ho entsoeng lipatlisiso ba sebelisa chelete e kaalo ka $325.44 ho reka lintho tse amanang le matsatsi a phomolo mafelong a beke, ho tloha ho $301.27 ka 2021. Boholo ba eona ($229.21) e ne e khethetsoe limpho. "Nako ea matsatsi a mahlano ea ho reka Thanksgiving e ntse e phetha karolo ea bohlokoa nakong eohle ea ho reka ka matsatsi a phomolo." Phil Rist, motlatsi oa mopresidente oa leano la Prosper. Mabapi le mefuta ea theko, liperesente tse 31 tsa ba arabelitsoeng ba re ba rekile lintho tsa ho bapala, tsa bobeli ho latela liaparo le lisebelisoa (liperesente tse 50), tse maemong a pele.
Lithekiso tsa Marang-rang li fihlile holimo haholo, 'me thekiso ea lipapali tsa letsatsi le letsatsi e nyolohile ka 285%
Ts'ebetso ea lintho tsa ho bapala sethaleng sa e-commerce e hlahella haholoanyane. Ho bile le bareki ba marang-rang ba limilione tse 130.2 ka Labohlano le Letšo selemong sena, ho nyoloha ka 2% ho tloha 2021, ho latela NRF. Ho latela Adobe Analytics, e latelang ho feta 85% ea barekisi ba marang-rang ba 100 ba US, bareki ba US ba sebelisitse $ 9.12 bilione ho reka inthaneteng nakong ea Black Friday, ho nyoloha ka 2.3% ho tloha nakong e tšoanang selemong se fetileng. E nyolohile ho tloha ho $ 8.92 bilione ka nako e ts'oanang ka 2021 le $ 9.03 bilione bakeng sa nako ea "Black Friday" ka 2020, rekoto e 'ngoe, e tsamaisoang ke litheolelo tse tebileng tsa mehala ea mehala, lintho tsa ho bapala le lisebelisoa tsa boikoetliso.
Lintho tsa ho bapala li ile tsa lula e le sehlopha se tsebahalang bakeng sa bareki ka Labohlano le Letšo selemong sena, ka thekiso ea letsatsi le letsatsi e nyolohile ka 285% ho tloha nakong e tšoanang selemong se fetileng, ho latela Adobe. Tse ling tsa lipapali tse chesang ka ho fetesisa le thepa ea ho bapala selemong sena li kenyelletsa Fortnite, Roblox, Bluey, Funko Pop, National Geographic Geoscience kits le tse ling. Amazon e boetse e re lehae, feshene, lintho tsa ho bapala, botle le lisebelisoa tsa Amazon e ne e le mekhahlelo e rekisoang haholo selemong sena.
Amazon, Walmart, Lazada le ba bang ba fana ka litumellano tse ngata selemong sena ho feta lilemong tse fetileng, 'me ba li atolosetsa beke kapa ho feta. Ho ea ka Adobe, bareki ba fetang halofo ba fetola barekisi bakeng sa litheko tse tlase mme ba sebelisa "lisebelisoa tsa ho bapisa litheko tsa inthaneteng." Ka hona, selemong sena, li-rookies tse ling tsa e-commerce ka mekhoa e fapaneng ea papatso ea "ho tsohela botumo".
Mohlala, SHEIN le Temu, k'hamphani e ka thoko ea e-commerce ea Pinduoduo, ha baa ka ba qala litheolelo tse tlase haholo nakong ea papatso ea "Black Friday", empa hape ba tlisitse 'marakeng oa Amerika pokello ea litšebelisano tse tloaelehileng tsa mantsoe a kopaneng. le khoutu e khethehileng ea theolelo ea KOL. TikTok e boetse e phatlalalitse liketsahalo tse kang tlholisano ea chate ea studio e phelang, phephetso ea video e khuts'oane ea mabenkele a Black Friday, le ho romella likhoutu tsa theolelo inthaneteng. Leha li-upstarts tsena li e-so etse lintho tsa ho bapala karolo ea tsona e ka sehloohong, ho na le matšoao a hore li tlisa liphetoho tse ncha khoebong ea setso ea Amerika, e lokelang ho shebelloa.
Epilogue
Ts'ebetso e tsotehang ea tšebeliso ea lipapali United States "Black Friday" e bontša hore tlhokahalo ea 'maraka e ntse e le matla tlas'a khatello ea theko ea lichelete. Ho latela tlhahlobo ea NRF, kholo ea selemo le selemo ea thekiso ea thekiso ea nako ea selemo e qetellang bofelong ba Tšitoe e tla tloha ho liperesente tse 6 ho isa ho liperesente tse 8, 'me kakaretso e lebelletsoe ho fihla ho $942.6 billion ho $960.4 billion. Ho feta libeke tse peli pele ho Keresemese, lebella hore 'maraka oa bareki ba libapali o tsoele pele ka lebelo le letle.
Nako ea poso: Dec-14-2022
